How Loreto Media House took a concept from naming and branding to landing pages, email nurture sequences, and media coverage — three years running.
The challenge
Wichita Innovative Schools and Educators (WISE) had something worth celebrating: a growing ecosystem of microschools, homeschool co-ops, and creative learning alternatives that most Wichita families simply didn’t know existed. The problem wasn’t the product. It was visibility.
There was no event. No brand. No list. No name. Just a community of innovative educators who needed a way to reach families actively looking for something different — and a board willing to make it happen.
That’s where I came in.
Where it started: the idea itself
The K–12 Innovative Education Expo didn’t exist before I proposed it. The concept, the name, the positioning — all of it began as a strategic recommendation to give WISE something tangible: a flagship annual event that would bring their community together and put alternative education on the map in Wichita.
For year one, I didn’t just name the event. I recommended the venue.
The Museum of World Treasures wasn’t a random pick — it was a deliberate creative choice. The name alone gave us the perfect anchor for our launch theme: “Discover the Hidden Treasures of Wichita’s Microschools and Creative Learning Options.” Venue and message became one.
That kind of thinking — where strategy and creative execution reinforce each other — set the tone for everything that followed.
Three years, three themes
Year 1
Museum of World Treasures
“Discover the Hidden Treasures of Wichita’s Microschools and Creative Learning Options” — venue-matched concept, media in attendance, 200–300 attendees.
Year 2
Learning Lab Wichita (brand new facility)
“Tomorrow’s Schools: Education Built for Real Children” — a forward-looking theme matched to a modern new space. Wichita Mom partnership coordinated and executed.
Year 3
Learning Lab Wichita (returning)
“Find the Right Fit” — puzzle imagery, family-focused message, continued full-service execution and influencer coordination.
Full-service, top to bottom
What made this engagement different wasn’t any single deliverable. It was the breadth of what my team owned — and the degree of creative trust the client extended.
From the first year’s venue concept to year three’s email sequences, the WISE team could focus on their educators and their mission. The marketing ran because we ran it.
Naming & brand positioning
Venue ideation & theme alignment
Graphics & video reels
Social media copy & posts
Blog post copy
Paid ad creative & copy
Landing page creation
Email nurture sequences
Mailing list strategy & growth
Influencer outreach (Wichita Mom)
Founder & school communications
Family audience targeting
Reaching the right audience
One of my early strategic recommendations was to identify and pursue Wichita Mom as a media partner. This wasn’t a generic “boost the post” move — it was audience thinking. Wichita Mom reaches exactly the kind of engaged, locally-rooted parents who are already asking the question WISE exists to answer: what else is out there for my child?
I identified the opportunity in year one and coordinated the creative. In years two and three, I managed the full relationship and execution. The result was a direct line to a highly qualified, trust-driven audience that no paid ad alone could replicate.
By the end of three years, the WISE event list had grown to 305 contacts — not a vanity number, but a curated list of families who had actively opted in to learn more about alternative education options in Wichita.
What the client got to do
Focus on their mission.
When clients trust me with this much creative direction and execution, they’re not just outsourcing tasks — they’re buying back their time and their focus. The WISE founders knew the expo would be promoted, that the creative would be consistent, and that families would be nurtured beyond the event itself. No scrambling. No dropped balls. Just a growing, well-run annual event with a real community behind it.
This is the model I bring to every launch engagement: show up as a strategic partner, not just a vendor. Do the thinking and the doing — so the people building something remarkable can stay in their zone of genius.
Ready to launch something?
Whether you’re planning an event, launching a product, or trying to reach an audience that’s already looking for what you offer — let’s map it out together. I work with education leaders and entrepreneurs who are ready to stop being the best-kept secret in their space.
